Launched in 2015, KITX strives to be a pioneer in design-led, sustainable and green fashion. “We create product love with high frequency wear, superior quality and creative design while consciously sourcing materials that minimise harm to our planet’s precious resources.”, says founder Kit Willow. The Australian designer dedicated her brand to ethical and low-impact design. Willow’s main concern is the sourcing of materials: She mostly uses 100% organic silk, or switches to cupro, which has a similar feel but is made from recycled cellulose, a byproduct of cotton.“Fashion is the second-biggest polluter in the world, and a lot of it comes down to the materials,” she explains. The KITX woman is chic, strong, seductive, female and loves timeless style that lasts. She has a heightened level of awareness and consciousness about life and the world around her.