Londoner Chloe Lonsdale was born into a world of indigo – her parents, designing under the label Made in Heaven, were the purveyors of wildly popular '70s flares. In 2006, Chloe re-launched the brand as M.I.H and made an instant, immediate impact with her unpretentious, assured silhouettes. The collection of cool, vintage-inspired pairs harkens back to its roots as a counter-culture Brit clothing label, while also incorporating modern fits and comfortable washes. Since then, the label has evolved into a contemporary ready-to-wear range with a retro-inspired spin, and is beloved by denim lovers worldwide.