Established in 1925 in Elda, the Mediterranean region of Alicante, Spain, PEDRO GARCIA is a family-run footwear business. Brother and sister Mila and Pedro García are the third generation to lead this heritage shoe-making firm. Mila holds the CEO post, while Pedro is the brand’s creative director. They took over the reins from their father, who was also named Pedro García, as was their grandfather, who founded the company back in the days. With all the brand’s shoes still made at its own factory, Designer Pedro García explores harmony amid contrast with signature styles and new, innovative silhouettes inspired by the art and architecture of the Mediterranean.