Alemais - Hera Pre-Fall 22 Collection
14 days ago·
14 days ago·
HERA PRE-FALL 22 COLLECTION BY ALÉMAIS
With a mix of femininity and easy to wear slow fashion, this new collection from Alémais, made in 100% organic fabrics, brings delicate pieces with playful hand-painted details and embroidered motifs that you will absolutely love.
ABOUT HERA COLLECTION
Presiding over new transitions and beginnings, Janus, Rome's omnipotent god of the ancient world, had the ability to foresee what lay ahead whilst still maintaining a watchful eye on the past. Observing everything from birth, harvest moons and seasonal change, the all-seeing deity silently contemplated the universe's cyclical patterns…as the hands of time swing decisively from alpha to omega and back again.
Keeping an eye to the future, Alémais opens a window to a mythical past, where the boundless possibilities of dream intersect with a pop pastel palette for their 2022 Pre-fall Collection.
Channelling abstract collagé, handmade crochet and intricate embroidery, items are woven using all-natural and sustainable fibres, including paper-touch silk taffeta, and in explorative shapes. The mood for the season is rounded off with a classic-style minimalism that embraces a cinematic approach to exaggerated proportions - featuring bold and graceful drawstring detailing, strict linear corset panelling and accentuated uneven tucks.
ABOUT THE DESIGNERS
For this collection, designer Lesleigh Jermanus and Newcastle-based fine artist Annie Everingham have come together to bring the artist’s abstract brushstrokes and leaflike floral compositions to life on oblique one-shoulder dresses and matching sets. Elsewhere, classical symbols and motifs adorn lightweight smock minis, loose-fitting pink patchwork shirts, printed midi dresses and shirts like lucky charms on 100% linen.