About Us

THE DEB’S STORY

Debs Boutique has firm roots in Sorrento village, opening the doors to our first store in 1973 with the singular vision to bring global fashion and luxury to the Mornington Peninsula.

After more than 40 years in the community, we are cemented as a destination for the avant garde and are home to some of the worlds most desirable labels.

Energised by the generations of stylish and strong minded women who have passed through the doors of Deb’s over the years, we are committed to providing a refined, fun and personable retail concept. In recent times Deb’s has flourished into a multifaceted fashion destination.

With a strong online clientele, we are able to offer a curated selection of highly coveted brands to customers Australia wide.

Our physical store has evolved with our diverse and loyal customers, we continue to be a family owned and operated business inspired to source the most beautiful and forward collections from New York, Paris and Milan to sit alongside emerging Australian labels, creating a truly unique retail destination with a local mindset.

New brand identity feelings. - Deb’s Boutique has recently welcomed its third generation and with it a new sense of purpose. Emerging from the whirlwind that has been 2020, it feels as though the whole world has changed and we are emboldened by our loyal customers to change with it.

Strict victorian restrictions meant that our globe trotting mindset was temporarily suspended, which reignited our deep appreciation for the local community and our history here.

Now that restrictions are easing we are so excited to welcome everyone back into our little world with a fresh brand identity. Our independent, family business values are still the same but we have a few fun new tricks and looks! As always we are here to bring the best of Australian and global fashion to the boutique.

We can’t wait to welcome everyone back in store this festive season, we have so much to show you!