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The new wave of American brands arrives at Debs Boutique.
A refined look at the brands redefining everyday luxury: softness, craftsmanship and design made to be lived in. |
Discoverin the American Heritage
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THE GREAT Inspired by Californian nostalgia, THE GREAT stands out for its ability to revive the essence of American vintage and elevate it with a modern point of view. Each piece blends gentle textures, relaxed silhouettes and that “instant favourite” feeling from the very first wear. |
XIRENA
Xirena is the definition of Californian effortless luxury. Airy fabrics, soft cottons, naturally draped shirting and sun-washed colour palettes shape the brand’s world.
These are pieces that feel lived-in yet refined, with a relaxed aesthetic that still carries intention. It’s the kind of quiet luxury that supports the rhythm of daily life: easy, versatile and modern, elevating the everyday without effort.
GUEST IN RESIDENCE
Founded by Gigi Hadid, Guest in Residence reimagines modern knitwear through an artisanal lens. Working exclusively with the highest-quality cashmere, the brand focuses on noble fibres, precise colourwork and impeccable construction.
Their purpose is clear: to create warm, enduring, contemporary pieces that live in your wardrobe for years. Everyday luxury you can feel — unpretentious, unfussy, just pure quality and intelligent design.
SEA NEW YORK
Sea New York brings a distinctly feminine and artisanal perspective to American style. Known for its delicate lacework, handcrafted details and sculptural silhouettes, the brand blends romantic nostalgia with everyday practicality.
Each piece is thoughtfully designed: soft structure, intricate embroidery, subtle volume and a sense of ease that feels both elevated and wearable. Sea’s approach to luxury is intimate and tactile — garments that feel special yet slot seamlessly into daily life.
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Everyday Luxury at Debs
These three brands share a single philosophy: elevating the essential. Pieces designed to be worn, loved and repeated; garments that turn simplicity into sophistication through noble materials, considered cuts and a distinctly modern sensibility. At Debs, we curate labels that integrate effortlessly into real life while maintaining the quiet magic of luxury. Fashion that supports — not demands. Fashion made to be felt, lived and enjoyed every day. |
